2011 FiFi Award Winners

The Fragrance Foundation celebrated the 2011 FiFi Awards, better known as the “Oscars of the fragrance Industry” this week in NYC. Designer fragrances awarded include Gucci, Hervé Léger, and herve leger swimsuit, and celebrity endorsed created/endorsed brands made a huge splash as well.“The celebrity category in fragrance is no longer an `add on’ as it was once considered, never knowing if it would last or not. Today, it is a major segment of fragrance marketing and our hope is that the celebrities, who chose to have a fragrance or endorse one, take it as seriously as their latest album, film or book by supporting it in the same way,” said Rochelle Bloom, president of The Fragrance Foundation.